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 The Use of Famous Art
as an Adjunct to a Resort
or Attraction in in Mid East
(05/09/08)
The name Salvador Dalí needs no introduction.
Dalí was unquestionably one of the great
artistic giants of this past century. His profound
surrealist vision and artistic talent produced
memorable artworks that have never
diminished in their popularity with the public. Dalí exhibitions have broken all attendance
records at international museums. Global art market has recently seen significant
increases, both in terms of the volume of works
offered for sale at public auction and of their
respective values. In 2006, some 9,200 fine art auctions were
held worldwide for a total value of $ 6.4 billion:
a 52% increase on 2005. Dalí remains one of the most potent names,
consistently ranking as one of the world’s top
100 artists (75 overall in 2006 and 59 in
sculpture works) in terms of auction sales.
The Stratton Foundation
- The Stratton Foundation is a world leader and expert organizer of important
museum exhibitions
- The Stratton Foundation boasts a unique collection of its kind in the world,
featuring the largest worldwide grouping of original Salvador Dalí sculptures
and rare, hand-signed etchings illustrating the great themes of literature,
which includes many of Dalí’s most famous works of art
- The Group operates two successful permanent museum sites in London
(Dalí Universe) and Paris (Espace Dalí) each housing a part of the Group’s
Dalí collection and is considering additional locations in the United States
and Asia
- More than 8 million people, at 80 venues worldwide have visited the
Stratton Foundation’s Salvador Dalí collection over the past 25 years
- This enormous and unique collection of artworks by Dalí would be
impossible to assemble today and includes the world’s largest collection of
the Artist’s sculpture. The Collection has an estimated market value of
some € 29 million (only considering the works separately)
Dalí and the Mid East: a perfectly ideal match!
- In retail estate,the resort sector and commercial enterprises, a unique
attraction is often times needed in order to differentiate the product on offer.
- Using art in your upcoming project has manifold advantages, including the
following:
- Art confers status and prestige
- Art disperses culture
- Art appreciates in value
- Art differentiates you from competitors
- Art attracts!
- At one of our permanent exhibitions, the RR Bond Galleries, located next to the
London Eye ferris wheel, London’s premier attraction, and across the Thames River from Big Ben, 70% (over two-thirds!) of our visitors state that
they came to the area specifically to see Dalí, and not the London Eye!
- We can only imagine the sort of success that a similar sort of enterprise
may stimulate in the Mid East!
Dedicated museum or blended in attraction
You may be interested in any of the following:
- The possibility of establishing a permanent Salvador Dalí museum-quality exhibit, in
the Mid East.
- This initially begins with the outer sculpture garden to attract the client.
- Following the initial interest the client enters where there is a museum exhibition.
- Fine art gallery, offering Dali artworks e.g. sculpture, porcelain, lithographs,
granolithographs and serigraphs.
- This indoor exhibit could be either a rarefied high-end private museum, or an
exhibition open to the paying public
- The creation of an exclusive private hotel exhibit or sculpture garden, offering guests
the possibility to visit a select collection of Salvador Dalí artworks, within the hotel or
area of the resort
- The sale of individual museum or monumental artworks
- Placement of monumental sculpture in public, private atriums in buildings enhancing
the prestige of these locations
- Use of Dali copy-written images to promote the art space
A New Attraction in the Mid East
- The Mid East is currently one of the most exiting up-and-coming
travel destinations and several fascinating projects are ongoing
- The creation of prestigious museum and attractions can change the
face and the feel of a city or town
- One of the primary goal seems to be the increase in tourists from world-wide destinations, rather than simply the surrounding countries
- Dalí is more than an art exhibit – he is a phenomenon and an icon,
which will draw crowds and families to his creations
- The Guggenheim in Bilbao attracts millions of tourists to the city every year. The museum acts as a
magnet for international tourists, and tourism in the Basque country grew 54% over the first three
years as a direct result, coining the term “the Bilbao Effect”
- The Hakone Open Air Museum in Japan has caused Hakone, Japan to rise in popularity and
become a star tourist destination
- Salvador Dalí turned his home in Figueras into a museum. The museum has made this
previously little-known and insignificant town one of the most popular tourist destinations in Spain,
with over one million paying visitors to the museum per year
Refererence websites:
- http://www.dalisculpturecollection.com - for Museum & Monumental Sculptures
- http://www.daliparis.com - permanent exhibition ‘Espace Montmartre’ Paris
- http://www.countyhallgallery.com - permanent exhibition ‘Dali Universe’ London
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